Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstr
Crossing the Chasm, 3rd Edition Geoffrey A. Moore’a to klasyczna książka z pogranicza marketingu technologicznego, strategii i zarządzania wzrostem firmy. Jej temat nie dotyczy po prostu tworzenia dobrego produktu. Moore analizuje znacznie trudniejsz...
Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstr
Crossing the Chasm, 3rd Edition Geoffrey A. Moore’a to klasyczna książka z pogranicza marketingu technologicznego, strategii i zarządzania wzrostem firmy. Jej temat nie dotyczy po prostu tworzenia dobrego produktu. Moore analizuje znacznie trudniejsz...
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